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How to Use Uniform Color Psychology in Company Branding

uniform color psychology

When selecting uniforms for your company, you may simply consider the style of the uniform and whether or not it suits the function of the job. But when you do this, you may be forgetting one integral piece of the puzzle of appearance and function – color. Considering color psychology in the selection of uniform colors is key to company branding.

The Importance of Uniform Color Psychology in Company Image

Many large brands and corporations utilize color psychology in their uniforms. Think of the green aprons at Starbucks or the yellow logo shirts at IKEA. Every company has a color scheme they follow to invoke certain emotions and feelings in their customers to be associated with their brand. But when you only have these colors on the surface, you miss out on the true opportunity that uniform colors offer to your business: the perception of your customers.

Just like the colors of your walls, fixtures and logos influence the way a customer perceives your company, so do your employees. And while you can hire employees with wonderful personalities that you treat and pay well, uniforms are a perfect canvas to influence customer perception of your employees and therefore influence the perception of your company.

While not everyone interprets every color exactly the same, here are the most common perceptions of 7 popular colors you can easily incorporate into your uniforms:

1. Black

  • Power
  • Luxury
  • Composure

2. Blue

  • Strength
  • Trustworthiness

3. Green

  • Productivity
  • Cultivation
  • Health

4. Purple

  • Wisdom
  • Distinction

5. Red

  • Courage
  • Enthusiasm

6. White

  • Purity
  • Minimalism
  • Cleanliness

7. Yellow

  • Happiness
  • Positivity

Resolve Your Search Today. Call Gorman Uniform.

Once you know how you want customers to perceive your employees, find the matching color to that feeling on our list and then give us a call. We have all the work apparel your business may need at a reasonable price and with an easy-to-use rental system. Give us a call and tell us what uniforms you need and what color(s) you’re looking for and we’ll help you get the best uniforms for your business.

It’s as easy as 713-467-5424.

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